You rank #1 on the map, you spend $200 a day on ads, and the phone still barely rings.
We measured your whole online setup — the map, the website, your Google rankings, your reviews, and what a search actually costs. Getting found isn't the problem; you're found, and you're paying to be found on top of that. What's broken is the stretch between someone finding you and actually calling. Here's all of it, good and bad.
What's working
You've already earned the hard part.
Before the problems — here's what you've got right, and it's the part most shops never manage.
You're the #1 plumber on the Eastside map
We scanned 90 points across Kirkland and the surrounding Eastside for 10 services. You hold more top-3 map spots than any of the 944 businesses that showed up — ahead of Roto-Rooter.
MEASURED · #1 of 944 · 32% of the map4.9 stars, 564 reviews, still climbing
New reviews land most weeks. That kind of reputation takes years to build and can't be faked.
MEASURED · 4.9★ · 564 reviewsYou rank well for your core services
For rooter, drain cleaning, and sewer work you're at or near the top across most of the area.
MEASURED · top-3 on 8 of 10 servicesSo people are finding you. Whatever's costing you calls happens after that.
Your live map scan
Here's what the map actually looks like.
Real screenshots from the scan we ran. Each dot is a point on the map; green means you land in the top 3 there. Tap any one to open the live version.
The last two — water heater repair and water leak detection — are the exception. They're services you offer but barely rank for. Worth going after.
Open the live grid scan →How much demand there actually is
Ranking #1 only matters if people are searching. Not many are — at least not here.
We pulled the real monthly search counts for each service, in each of your cities. This is the part that reframes everything.
| Searches / month | Kirkland | Redmond | Woodinville | Bellevue | Seattle |
|---|---|---|---|---|---|
| plumber | 210 | 210 | 50 | 320 | 2,400 |
| drain cleaning | 30 | 30 | 10 | 50 | 390 |
| water heater repair | 20 | 20 | 10 | 20 | 210 |
| emergency plumber | 10 | 10 | 10 | 20 | 170 |
| water leak detection | 20 | 20 | 10 | 30 | 170 |
| hydro jetting | 10 | 10 | 10 | 10 | 90 |
| clogged drain | 10 | 10 | 10 | 10 | 70 |
| sewer line repair | 10 | 10 | 10 | 10 | 40 |
| sewer camera inspection | 10 | 10 | 10 | 10 | 40 |
| rooter | 10 | 10 | 10 | 10 | 30 |
Source: Google Ads search-volume data, city-level. (Kirkland and Redmond fall in the same volume tier.)
On the Eastside, most of your services get about 10 searches a month per city. "Plumber" is the only real volume, and even that's a few hundred — where you rank #3, not #1. The actual demand is in Seattle: "plumber" there is 2,400 a month, and that's where you don't rank yet. Being #1 across the Eastside is real, but it's #1 of a small pool. Two things follow from this: the growth is in Seattle and in the broad "plumber" searches, and the few people who do search here are worth a lot — clicks on these terms run $40–$150 apiece.
How a search turns into a call
Getting found is only the first step.
You win the first two steps. The calls get lost in the last three — on your own website. Here's where.
What's costing you calls
Two problems on the website, both measured.
Your website is slow on phones
On a phone, your homepage takes 6.4 seconds to show its main content. Google considers anything over 4 seconds poor. Most people won't wait that long — and both your map clicks and your ad clicks land on this same page.
MEASURED · 6.4s mobile load · speed score 68/100Your phone number is wrong in one place
One of your service pages lists (203) 669-4930 — a Connecticut area code — instead of your real (206) number, and the number is coded inconsistently across the site. A call to the wrong number goes nowhere.
MEASURED · (203) typo · inconsistent phone linksWhere the $200 a day goes
Your ad budget, click by click.
We can't see inside the account yet, but the math doesn't need it. Your own spend and the real cost per click tell the story.
It isn't that ads don't work. You're buying a handful of expensive clicks a day and sending them to a page that loses them, with no way to see what converts. The first thing we'd do is get into the account and show you where the $6,000 a month is going.
Real measured CPCs + your stated spend · exact waste needs account accessThe website itself
There's a lot wrong under the hood.
You can't see any of this — it's in the code — but Google reads all of it. It's why you're buried in regular search even though you own the map.
- ✕No business address anywhere on the site. It's the strongest local-trust signal Google looks for, and it's missing from every page.
- ✕Three pages have no headline. The code hides the main heading on your About, Contact, and FAQ pages, so Google reads them as untitled.
- ✕Links that go to dead pages. Several internal links point to pages that no longer exist.
- ✕No "local business" markup. The code that tells Google "this is a Kirkland plumber" isn't there at all.
- ✕Duplicate tags, missing image descriptions, thin pages. Small problems across the whole site that add up.
- ✕Almost nobody links to your site. Only 66 other sites reference you, so in regular search you sit on page 4 or worse. You show up near the top only when someone types your name.
The map is working in spite of the website, not because of it.
The bottom line
A strong position with some expensive leaks.
You've got the reputation and the map rankings most shops never get. But the calls are getting lost between being found and the phone ringing — a slow website, a wrong phone number, ad money you can't track, and a site Google doesn't trust — on top of a local market that's smaller than it looks. All of it is fixable, and none of it means starting over.